http://www.misterbrianjones.com/work daily 1.0 2021-01-04 https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/5d07231b535ca6000120a933/5d07260a2d014700015bec6a/1560749586409/Screen+Shot+2019-06-16+at+3.02.42+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/569d898acbced647da41885a/1453232601888/WxBanner.png Work - Interactive Banners Interactive banners challenged users to see how may final shots of the game they could make in a simulation of the Buzzer Beater module on the app.   https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/569d89b4cbced647da41895b/1453232627251/WxBrightroll.png Work - Interactive Video Banners Brightroll banner units played the video while the phone screen synced up with the app running in the story, to show viewers exactly what our hero was seeing as he shot. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/569d8a21c647addf69bf84fa/1532408929686/WxTwitter.png Work - Social Media Assists Wilson Basketball's Twitter feed challenged followers to make as many retweeted "assists" as they could for a chance to win the ball. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/569e941442f552b94cb7c1e8/1453322980861/Wx+2.png Work - Wilson X Identity and Naming Focusing on the exponential benefits of Wilson's upcoming line of smart products, we created the name and logo for Wilson X. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/5b53738b8a922d868ecc2950/1532409433071/06_F_WilsonX_2400x1336.jpg Work - Product Packaging The Wilson X branding extended to the Connected Basketball’s packaging with imagery from the app. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/5b56b3c8352f53339a69d413/1532411981938/06_E_WilsonX_2400x1336.jpg Work - Product Packaging Messaging on the Connected Basketball packaging informed customers of its game-changing features. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/5b56b3e603ce642b5e1f01ec/1532409592072/06_C_WilsonX_2400x1336.jpg Work - Product Packaging Interior packaging design featured premium materials and the Wilson X brand tagline. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/5b56b75c0e2e72bb9324fabf/1532410085958/05_A_Wilson_X_App.jpg Work - App Design The Connected Basketball app featured four training modules players could choose to work on different fundamentals. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/569d882ffd5d084e14ac255f/5b56b75c8a922dbc85fdd572/1532410279563/05_B_Wilson_X_App.jpg Work - App Functionality Each training module on the app featured real-time information on makes and misses tracked by the ball, as well as audio of coaches and game announcers cued by your real-time performance. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566e6c29cbced62f379a364d/566e6e4bdf40f3a7318da2ee/1450161454636/ActivateTwist6.png Work - The Twist App- Digital/Social App The more friends users invited via social media, the more chances they got to twist the cap. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566e6c29cbced62f379a364d/566e6e39c21b865cfe8741dd/1450161412338/ActivateTwist5.png Work - The Twist App- Digital/Social App Grand prizes like single speed bikes were give away, as well as other active products like yoga mats, and plenty of lifetime supplies of Activate. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566e6c29cbced62f379a364d/566e6e10c21b865cfe8740fe/1450161277800/ActivateTwist2.png Work - The Twist App- Digital/Social App Users could click on the cap to "twist" it, and then wait and see if there was a prize lurking underneath it. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566e6c29cbced62f379a364d/566e6dd65a5668242bc0d105/1450161218489/ActivateTwist1.png Work - The Twist App- Digital/Social App To promote Activate's patented twist cap and fresh take on delivering even fresher vitamins, we created the Twist App, a social game that rewarded users with active prizes like yoga mats, bikes, and of course, Activate water. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566e6c29cbced62f379a364d/566e6e23df40f3a7318da200/1450161315466/ActivateTwist4.png Work - The Twist App- Digital/Social App If they had a lucky twist, the prize would appear in the bottle below. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5669de3fbfe8730e9ffbbd5f/1532410690137/ADV_PhotoJoiner.jpg Work - #MyWilson Brand Launch- Social All of the Wilson pros in the commercial spread the word on social media and proudly told their own Wilson stories. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/566e7bba69492e9db2c02c28/1450158086919/WADV.jpeg Work - #MyWilson Brand Launch- Social The entire Wilson Pro Advisory Staff got behind the campaign, shared their stories, and spread the word about the contest. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/566e779c25981d5723c66410/1532410713077/MyWilsonDigi1.png Work - #MyWilson Brand Launch- Digital To launch the Wilson brand for the first time in 100 years, we made our anthemic "Nothing Without It" commercial interactive. Amateur athletes could submit video clips of themselves and their Wilson equipment for a chance to be edited into the spot. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/566f6f9c841abaf40a235c36/1532410798919/PageTakeover.png Work - #MyWilson Brand Launch- Digital Page takeovers on targeted sites like Max Preps and Stack focused on getting the message out to avid teenage athletes, as well as debuting the new brand look, feel and logo. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56ba72f950b7329f2f3594/1532411184862/05_A_Wilson-Anthem-Website-Home.jpg Work - #MyWilson Brand Launch- UX/UI Design Wilson.com was re-designed and re-architected to feature a blend of editorial and e-commerce, all united by the brand’s new look and feel. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bb17352f53339a6a9dbf/1532410771618/04_B_Wilson-Anthem-MyWilson-1.jpg Work - #MyWilson Brand Launch- Digital Wilson.com housed an easy 3 step uploading system for amateurs to share action clips and testimonials, while the social feed catalogued the latest #MyWilson submissions from pros and amateurs alike. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bda670a6ad96923e9b59/1532411761282/06_01_2400x1336.jpg Work - Wilson Brand Bible Internally, we aligned all of Wilson’s seven separate sports units with one brand book, giving them an iconic look and updated attitude to base all of their work on going forward. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bda688251b7126128b80/1532411779409/06_02_2400x1336.jpg Work - Wilson Brand Bible https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bdb188251b7126128c9d/1532411799743/06_05_2400x1336.jpg Work - Wilson Brand Bible https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bdb1562fa765b75ddbb0/1532411789135/06_04_2400x1336.jpg Work - Wilson Brand Bible https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bdbb352f53339a6ae76a/1532411819146/06_07_2400x1336.jpg Work - Wilson Brand Bible https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bdba0e2e72bb9325aff7/1532411809368/06_06_2400x1336.jpg Work - Wilson Brand Bible https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/56690bb1a2bab82392186fe7/5b56bdc288251b7126128e71/1532411838383/06_08_2400x1336.jpg Work - Wilson Brand Bible https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b2202a976afcb54786485/566e55ef05f8e2cb2d86281e/1450160275122/Biebs.png Work - Tweet Punisher- Social Reigning king of Twitter and Cellairis celebrity case designer Justin Bieber kicked off the campaign with the first tweet, encouraging his Beliebers to help him try and break a Shell Shock case. And they did, to the tune of 22,000 tweets in the first 24 hours alone. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b2202a976afcb54786485/566e5606d8af104b6805d098/1450160361532/BigPun.jpg Work - Tweet Punisher- CES Experiential/Social The Tweet Punisher took its act on the road to Las Vegas for CES, where it showed off its muscle for media and consumers while live-tweeting the proceedings. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b2202a976afcb54786485/566e559ddc5cb43cee31a39e/1450160729558/Likers+2.png Work - The Like Likers- Digital/Social App To launch their new Shout! line of custom photo cases, we brought in some art critics to judge the artistic merits of users' Facebook photos. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b2202a976afcb54786485/566e5573dc5cb43cee31a291/1450160757365/Likers+1.png Work - The Like Likers- Digital/Social App The app pulled users' Facebook photos and imposed them onto framed Cellairis cases in our art gallery. As they scrolled through their different photos, the Like Likers would heap praise upon each one, proving that every photo is worthy of having its very own case. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b0fead82d5ed3099fc982/566e62e1a976afcb54939260/1450162591498/BWHD_Print1.jpeg Work - Bacon Wrapped Hot Dog- Print Campaign print ads spread the word to get out the vote. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b0fead82d5ed3099fc982/566e62bea976afcb54939136/1450162557037/BWHD_Digi.jpeg Work - Bacon Wrapped Hot Dog Campaign- Digital/Social Campaign headquarters was located online, where voters could sign the petition to make the Bacon Wrapped Hot Dog the Official Hot Dog of Los Angeles, and donate a pound of food for each vote when they did. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b0fead82d5ed3099fc982/566e5f5c1115e087493177aa/1450163351960/FJ-+Game+1.png Work - The Home Field Advantage- Print https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b0fead82d5ed3099fc982/566e626a7086d7e2aad77409/1450162653580/OfficialSwag_PhotoJoiner.jpg Work - Bacon Wrapped Hot Dog- Campaign Swag Every good campaign has swag, and ours was no exception. Shirts, signs, stickers and even a limited edition artist poster were all handed out as part of the movement. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b0fead82d5ed3099fc982/566e5ff557eb8de92a61440e/1450163356160/FJ-+Game+3.png Work - The Home Field Advantage- Print https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b0fead82d5ed3099fc982/566e60071c121011edf69dc9/1450163360586/FJ-Game+2.png Work - The Home Field Advantage- Print https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566b0fead82d5ed3099fc982/566fba03df40f39ea7f4b8bd/1450163134961/OfficialDecree.png Work - Bacon Wrapped Hot Dog Campaign- L.A. City Council Proclomation After receiving over 40,000 signatures and donating 40,000 pounds of food to local shelters as a result, the L.A. City Council officially declared the Bacon Wrapped Hot Dog the Official Hot Dog of Los Angeles with help from Dodger Andre Ethier. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566a7170bfe8738c2311ca55/566e50c4dc5cb43cee3179c8/1450159912042/BluePackage.png Work - Mo-Fi Limited Edition Packaging The Mo-Fi characters even made their way onto the product packaging, gracing some limited editions of the headphones. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566a7170bfe8738c2311ca55/566f7018a2bab892c69f684b/1450159528616/MoFiHeadphones.png Work - Mo-Fi- Naming and Identity Design The Mo-Fi name and logo referenced the glory days of hi-fi home stereos, but with a new modern attitude. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566a7170bfe8738c2311ca55/566e4a76c21b865cfe8615bb/1450159714999/BlueCharacters.jpg Work - Mo-Fi- Artist Collaboration with Jonathan Ball aka Pokedstudio Illustrator Jon Ball is famous for creating delightfully odd and endearing monsters and other creatures, so we enlisted him to create personifications of Mo-Fi's features like bass boost, twin amps and drivers, ergonomic design and battery life. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566a7170bfe8738c2311ca55/566e520d9cadb6bf7e0b01a2/1450159860968/BlueOutdoor.jpg Work - Mo-Fi Outdoor Wild postings teased the launch of Mo-Fi and debuted the characters to the world. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/566a7170bfe8738c2311ca55/566a71bcd8af109f60150ec1/1450159816283/BluePrint.jpg Work - Mo-Fi Print We called out the difference between headphones and Mo-Fi in various magazines like Esquire, GQ and other targeted publications. https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5ad5a840352f5392dfa12456/1523951682234/ToyotaCare_Jan_desk_1220x595.jpg Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5d08f885716d9b000126cbfc/1560869006841/Screen+Shot+2019-06-18+at+7.42.33+AM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e180bae10e048187842b0a7/1578634169167/Screen+Shot+2020-01-09+at+9.28.50+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e180cae670dec6a8597b589/1578634422532/Screen+Shot+2020-01-09+at+9.33.07+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e180d583ff49c5358c685da/1578634601505/Screen+Shot+2020-01-09+at+9.35.52+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e18106910e0481878432dfe/1578635380645/Screen+Shot+2020-01-09+at+9.48.27+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e18141e208b5e01f3101f36/1578636326855/Screen+Shot+2020-01-09+at+10.03.56+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e1815e710e048187843a725/1578636788027/Screen+Shot+2020-01-09+at+10.12.15+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e18179365c626738a342d58/1578637214180/Screen+Shot+2020-01-09+at+10.19.05+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e18193a0b6fd332a472a4ea/1578637639255/Screen+Shot+2020-01-09+at+10.26.43+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e1825116d83e45d9a1dc5ca/1578640663871/Screen+Shot+2020-01-09+at+11.17.13+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e1825eb670dec6a8599cd11/1578640881828/Screen+Shot+2020-01-09+at+11.20.56+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e19073e4c275445aaac3af3/1578698561378/Screen+Shot+2020-01-10+at+3.22.15+PM.png Work https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5fc9510d2fb2ea012a24fd08/1607029031812/Screen+Shot+2020-12-03+at+12.56.33+PM.png Work http://www.misterbrianjones.com/contact daily 0.75 2020-12-03 http://www.misterbrianjones.com/about daily 0.75 2020-12-03 https://static1.squarespace.com/static/55d26e94e4b06f17b402d73f/t/5e1e4db0d6399b3a244f8835/1579046520339/Screen+Shot+2020-01-12+at+11.37.23+PM.png About http://www.misterbrianjones.com/resume daily 0.75 2020-12-05 http://www.misterbrianjones.com/awards daily 0.75 2020-03-03