Cellairis Tweet Punisher — BRIAN A. JONES Creative Leader // Brand Builder

CELLAIRIS TWEET PUNISHER

Cellairis is one of the largest cellular accessory companies in the country, with kiosks in every major mall and a bestselling line of celebrity-designed cases from teen favorites like Justin Bieber and Taylor Swift. To further engage their audience of tech-loving teens, we created the Tweet Punisher, a Twitter-powered typewriter designed to shatter a phone case. To activate it, we had the Biebs himself send the first tweet challenging his army of Beliebers to try and help him break the case. And for an encore, the Tweet Punisher live-tweeted it’s own CES demo in real-time.

Tweet Punisher- Digital/Social Experience

When an old school typewriter meets new school technology, the result is a social media wrecking ball.

Tweet Punisher- Social

Reigning king of Twitter and Cellairis celebrity case designer Justin Bieber kicked off the campaign with the first tweet, encouraging his Beliebers to help him try and break a Shell Shock case. And they did, to the tune of 22,000 tweets in the first 24 hours alone.

Tweet Punisher- CES Experiential/Social

The Tweet Punisher took its act on the road to Las Vegas for CES, where it showed off its muscle for media and consumers while live-tweeting the proceedings.