PROFESSIONAL EXPERIENCE
MINT MOBILE∙COSTA MESA, CA 2021-Present
SENIOR DIRECTOR, BRAND PARTNERSHIPS + EXPERIENCES 2025-present
- Partnered with CMO and SVP of Brand to create new role based on demonstrated strengths in brand strategy, internal stakeholder alignment, and conceptual creative work
- Formulated and optimized brand awareness strategy based on brand tracker and social engagement performance, competitive analysis, and brand filters
- Collaborated with in-house agency, social media team, brand experience team, and external PR and creative agency partners to create and execute brand activations, achieving a social engagement rate of 4.75% — more than 2x the industry average
- Launched org's first TikTok boosted content strategy, driving 380K views at a $3.94 CPM- 44% lower than industry average
DIRECTOR / SENIOR DIRECTOR, BRAND CREATIVE 2021-2025
- Built and led brand creative strategy in alignment with growth and sales objectives, helping position the company for a $1.35B acquisition
- Authored and implemented in-house agency A.I. policy, establishing structure and process for 43-person creative team
- Re-organized in-house agency structure to include Copy, Animation, Design and UX lanes, doubling the size of the in-house agency (2021-2023)
- Developed multi-channel brand storytelling across digital, social, OOH and experiential that contributed to 15% growth in brand awareness (2021- 2024)
CREATIVE DIRECTOR, COPY AND CONTENT 2021
JONES CREATIVE COLLECTIVE∙LONG BEACH, CA 2021
BRAND CONSULTANT / CREATIVE DIRECTOR
- Consulted on creative brand positioning and strategy, rebranding efforts, go-to-market campaigns, product launches and creative content for venture-backed startups
ADDITONAL EXPERIENCE
Saatchi & Saatchi∙EL SEGUNDO, CA 2016-2020
Associate Creative Director
- Led brand, rebranding and product launch campaigns across TV, digital, social, OOH, and experiential for Toyota
Phenomenon∙Los Angeles, CA 2013-2016
Associate Creative Director
- Led brand, rebranding and product launch campaigns across TV, digital, social, OOH, and experiential for Wilson Sporting Goods, SBE Hotels and Blue Microphones
VOLUNTEERING
LOYOLA MARYMOUNT UNIVERSITY∙LOS ANGELES 2021
ADJUNCT PROFESSOR OF MARKETING, M-SCHOOL
- Taught Spring 2021 Conceptual Brand Thinking business school course
THE BOOK SHOP SCHOOL FOR ADS∙los angeles 2011-2021
COURSE INSTRUCTOR
- Taught Teams, Digital, Advanced 1 and Advanced 2 concepting workshop classes and advertising portfolio workshops